Dorset Moon: An Out-of-This-World Cultural Experience
The Dorset Moon project brought Luke Jerram’s spectacular Museum of the Moon installation to three iconic Dorset locations, celebrating the region’s cultural heritage and offering a unique, immersive experience.
The campaign aimed to attract large audiences and position Dorset as a vibrant centre for creativity and community.
strategy- brand development - content creation - collaboration -
We delivered
Attracted over 30,000 visitors across three event locations.
Online campaign had global reach.
Generated £500,000 in local economic impact, boosting regional tourism and engagement.
Cemented Dorset’s reputation as a destination for world-class cultural experiences.
We worked with a collaborative team—including The Arts Development Company, b-side, Activate, and Arts by the Sea Bournemouth—on a campaign funded by the European Commission and Arts Council England.
Together, we developed a clear marketing strategy that aligned digital content, press coverage, and stakeholder communications. We created engaging copy for the website, press releases, and promotional materials, keeping the tone consistent and vibrant.
The campaign reached audiences globally, and we worked closely with sponsors and partner organisations to ensure messaging was cohesive and the festival’s cultural impact was amplified on a global scale.
"Laura’s creativity and strategic approach elevated the Dorset Moon campaign to extraordinary heights. Her work connected global audiences to the event in truly meaningful ways."
— Dorset Moon Team