Success starts with a strong story, grounded in strategy.
How I work
Clarity
Together, we will strip away the noise to uncover what really matters for your business – clear thinking leads to stronger stories.
Curiosity
I always ask questions, dig deeper, and explore every angle – great narratives begin with genuine curiosity.
Integrity
I care about doing things right, not just fast – honest, thoughtful work builds lasting trust with your audience.
Impact
Together, we can shape stories that move people, shift perspectives, and spark meaningful change.
ABOUT ME
I help people and places tell better stories.
Storytelling has always been part of my life — shared in family kitchens, heard on long walks with friends, and always used to make sense of the world. That instinct for narrative shapes how I work.
As a brand storyteller, I’m lucky to have decades of experience helping purpose‑led brands and organisations find their voice. I’ve worked with a broad range of clients — from B2B and B2C, creative health, medtech, and planet-conscious brands, to people-focused organisations, urban planning, and city development projects.
I bring a human-centred approach, grounded in insight and strategy, without jargon. My work is informed by research, data, and UX principles, so your story isn’t just compelling - it’s designed to land with real audiences across digital, print, and campaigns.
Originally from Ireland, I spent many years in London and am now based in Greater Seattle, WA, giving me a global perspective alongside deep knowledge of small and medium-sized brands, including direct-to-consumer (DTC) businesses.
MY PEOPLE
I often partner with people who see story not as decoration, but as direction; fellow creative minds who can support me on bigger projects.
Sammy Murphy Chris Johnson
Senior Designers
Seth Rowden
Copywriter and Creative Thinker