The power of the right story, told well.
Let’s tell yours.

STØRIIE

Brand Storyteller for Creative, Wellness & Purpose-Led Brands

Hi, I’m Laura, an award-winning copywriter and brand storyteller with over 15 years’ experience helping purpose-led brands find their voice and share what they stand for.

I work as your brand story partner; crafting words that connect and shaping the strategy behind them, so every message feels clear, human, and true to you. From websites and campaigns to social and print, I make sure your story is consistent, compelling, and impossible to ignore.

Let's Get Started

How I can help

Shape Your Brand Story

It all begins with an idea. Whether you're launching a new venture, scaling your business, or reshaping your organisation's identity, how you tell your story matters. I help you define your brand’s narrative and communicate it in a way that resonates with your target audience.

Brand narrative • Tone of voice • Messaging frameworks • Storytelling workshops

Creative Mentoring

Grow with confidence. I offer practical, strategic mentoring for creative professionals who want to sharpen their messaging, refine their story, and feel more at ease communicating what they do.

1:1 Mentoring • Group workshops • Brand & content feedback sessions

Discover All My services in more detail

Strategic Messaging

Turning ideas into impact. Great messaging aligns your mission with your audience’s needs. I develop a clear strategy that ensures your message cuts through the noise, reaches the right people, and supports your goals.

Messaging strategy • Campaign planning • Audience research • Positioning development

Compelling Content

Words that work. From website copy to marketing materials, I create content that not only captures attention but drives action. Clear, persuasive copy that reflects your brand and engages your audience.

Website copy • Blog & article writing • Email & newsletter content • Campaign taglines • SEO-informed content

Oh, The Stories I’ve Told

  • CoCreate – Brand Voice & Copywriting

    Repositioned CoCreate Dorset as a leader in the creative health sector with a clear brand narrative, refined tone of voice, and a full website copy overhaul. Created a social media strategy framework to strengthen engagement and reach.


    “Laura helped us find our voice and communicate it with confidence.”

  • Dorset Moon – Museum of the Moon – Storytelling & Campaign Lead

    Created storytelling-led content for Luke Jerram’s Museum of the Moon project, capturing the wonder of the installation while making the experience accessible to audiences. Developed web copy, campaign messaging, and global public-facing narratives.

    “Working with Laura brought the story of the Moon alive for our audiences in a way we hadn’t imagined.”

  • Art Asia – Brand Story, Web Copy & Marketing Campaign

    Worked with Art Asia to sharpen their brand narrative, craft web copy, and lead the marketing campaign for their annual festival, reaching over 30k attendees. Developed key messaging that raised their profile nationally, amplifying their mission-driven purpose.

    “Laura’s storytelling mixed with strategy works — our audience now understands why we exist, not just what we do.”

See more projects

Collaborative

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Visionary

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Strategic

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Collaborative · Visionary · Strategic ·

Purposeful

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Authentic

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Compelling

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Purposeful · Authentic · Compelling ·

Black circle or arc on white background

MY MISSION WITH WORDS

Story is how we shape culture. I work with people, brands, and places that want to make theirs count.

Colorful mural with a monkey, bird, fruits, and "Celebrate the Sunny" text on a brick wall.
ABOUT MY APPROACH

Clients and collaborators

  • The Crown Estate logo with a crown icon.
  • Arts University Bournemouth logo
  • National Trust logo featuring an oak leaf design.
  • Hall & Woodhouse logo with a badger and the year 1777.
  • Stylized "Rio" logo with a sun illustration
  • British Library logo in red and white
  • Bournemouth University logo featuring the letters B and U with a gradient effect.
  • Logo of "feria urbanism" with modern typography and circular elements in black text.
  • Logo of Arts Development Company with black text on a yellow background.
  • Logo with stylized letters "PDSW" and text "Pavilion Dance South West" in a gradient of blue and pink colors.
  • BoConcept logo in black text

The Støriie-telling Journal: Crafting Brands and Driving Growth

Notes from my journal

Co-design: How Brands Grow With Their Communities
Co-design: How Brands Grow With Their Communities

Co-design is more than a buzzword. Discover how involving communities and participants in shaping programmes, services, and brands creates stronger connections, lasting impact, and solutions people truly value.

Live Your Brand Values or Lose Them.
Live Your Brand Values or Lose Them.

Brand values are not a tagline or a marketing extra. They are the foundation of authentic brand building. When values show up consistently in your campaigns, partnerships, and customer experiences, they create trust and loyalty that drive long-term growth.