Waterlooville Town Centre: Supporting Local Business Through Regeneration

As part of a wider regeneration initiative led by Feria Urbanism to deliver a regeneration and implementation framework for Waterlooville town centre, Støriie was brought in to support business engagement for Waterlooville’s town centre. The goal was to understand local business needs and co-create practical actions that would energise the high street and foster collaboration.

Client: Havant Borough Council

Team: Feria Urbanism, STØRIIE, Architecture PLB, Deacon Design, Gillings Planning, Propernomics, Medhursts Commercial Surveyors, Beyond Carbon.

Our Role: Consultant- business engagement, needs assessment, quick wins strategy.

We delivered

Direct engagement with local businesses to understand needs and aspirations

Facilitation of conversations between traders, council reps, and stakeholders

A Quick Wins Action List outlining practical, achievable recommendations

Strategic input into the wider regeneration process

Strengthened connections between businesses, encouraging ongoing collaboration

Storiie’s approach centred on listening and collaboration. By engaging directly with business owners, we uncovered key priorities and co-developed a set of quick, visible actions to support the town’s regeneration goals.

Our work helped bridge the gap between the local authority and business community—laying the groundwork for future cooperation and positive momentum on the high street.

“Støriie’s approach helped us hear directly from the businesses that make up the heart of Waterlooville. The action list provided practical, achievable steps to build momentum and support local enterprise.”
— Feria Urbanism

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