Celebrating culture in community.
Art Asia sought a comprehensive marketing campaign to boost visibility and engagement for their Southampton Mela Festival and main activities.
The goal was to enhance brand awareness and audience participation.
We delivered
28,000+ attendees at the festival
50% increase in online engagement
200+ performers and artists participated
35+ regional and national media outlets covered the event
Full company rebrand verbal and visual identity
We created vibrant, engaging content across social media and the festival website, capturing its energy and appeal while ensuring discoverability through SEO. Brand assets were developed to reinforce the festival’s identity, and social media was curated and scheduled to boost engagement. Press and partnership efforts were coordinated to maximise reach and amplify the festival’s impact.
“STORIIE’s expertise was key to the huge success of our campaigns and the Southampton Mela Festival."
— Art Asia Team"